|
Hi's first single was a rocking cover of "You Are My
Sunshine," by Carl McVoy, a piano-playing cousin of Jerry Lee
Lewis. But starting up a label is a hard business, and the
partners had to sell the record to
Phillips International. Timing is everything in the music
business, and the late Fifties were years of transition.
Rockabilly was on the way out, and by the summer of 1959,
after 16 unsuccessful singles by various artists, Cuoghi was
about ready to shut Hi down. Then the label had its first hit,
courtesy of Harris' old buddy, Bill
Black.
The hot young
Memphis guitarist Reggie Young was back home after a stint in
Shreveport backing country singer Johnny Horton. Waiting for
his final draft notice, the youth was gigging around town and
working in the studio for Hi. Young was playing with Bill and
other musicians, "just backing up anybody who came into the
studio."
Then one night
the band was messing around in the studio, trying to find a
new sound to catch the fickle ears of the public, when Reggie
tuned his guitar down to a low growl and played it with a
pencil . The result was a shuffle blues instrumental called
"Smokie Parts 1 and 2." The song hit the charts, and, says
Young, "Ray Harris credits me with starting that Bill Black
sound. It was just kind of a little fluke thing we came up
with."
To capitalize on the
success of "Smokie," a follow-up was quickly released,
the Hawaiian/honky-tonk fusion of "White Silver Sands." The
song became Bill Black's Combo's (and Hi's) first Top 10
pop hit (the song went to No. 9). At that time, Hi didn't yet
have a distinctive sound, it was just a bunch of musicians,
some white, some black, all of them looking for something,
anything, that would become a
hit.
Young recalls that, even
then, when segregation was the norm and the civil rights
movement was just beginning to pick up steam, it was no big
deal to play in racially mixed bands in Memphis. "We never
thought anything about it," he says. "I used to go down to the
Manhattan Club and sit in with Willie and Al (Jackson Jr.) all
the time.
And just as
the Mar-Keys "Last Night" helped Stax get off the ground, the
success of Bill Black's Combo changed Hi from a rockabilly
label to an instrumental powerhouse. It was a national trend
in the early Sixties, as Lonnie Mack, the Ventures, and other
acts, including hometown heroes Booker T. & the MGs, were
regularly scoring instrumental hits in those Twist-crazed days
just before the
Beatles. With
Harris still calling the shots as the label's primary producer
and engineer, Hi got its slice of that instrumental pie. Bill
Black's Combo, former Bill Black saxman Ace Cannon and
trumpeter/bandleader Willie Mitchell all kept young America
frugging to instrumentals records that made money for Hi, not
on the charts, but on the jukeboxes Cuoghi and his partners
supplied. So many instrumentals were released that many people
thought Hi stood for "Hit
Instrumentals."
|